Selling Your Property in Boston
We have many qualified buyers in the Boston area actively looking for luxury homes. If the thought of selling your home has crossed your mind, you should spend a few minutes speaking with us to explore the idea.
To Start
The property selling process begins with a determination of a reasonable asking price. First Boston Realty International will supply you with up-to-date information on what is happening in Boston and the prices of comparable units, which will impact the price that we ultimately decide to list your property for. This information is key to selling your property at the best possible price, with minimum hassle.Marketing
The next step is a marketing plan. First Boston Realty International will recommend repairs or cosmetic work that will significantly enhance the salability of your property. Marketing includes the exposure of your property to other real estate agents and the public. First Boston Realty International will act as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks such as LINK, while holding open houses for agents and potential buyers.Advertising
Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression that the property is distressed or the seller is desperate. Furthermore, First Boston Realty International is located across from Boston Common, a high traffic area, which provides a great opportunity for your listing to be viewed. First Boston Realty International knows when, where, and how to advertise your property. There is a misconception that advertising sells real estate. The majority of real estate sales are the result of agent contacts through clients, referrals, and walk-ins.
Security
When a property is marketed with the help of one of our agents, you do not have to allow strangers into your home. We will generally pre-screen and accompany qualified prospects through your property.
Negotiating
First Boston Realty International will assist you in objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing—a lot of possible pitfalls. First Boston Realty International can help you write a legally binding, win-win agreement that will be more likely to make it through the process.